/* =========================================================
   Portraits of Care — HQA Patient Persona Microsite
   Neversink Designs · Concept mockup, 2026
   ========================================================= */

:root {
  /* HQA brand, extended */
  --hqa-navy:        #004F7A;
  --hqa-navy-deep:   #003855;
  --hqa-navy-ink:    #002338;
  --hqa-green:       #61A229;
  --hqa-green-bright:#7BC142;

  /* Editorial palette */
  --cream:     #F4EFE6;
  --cream-soft:#FBF7F0;
  --paper:     #FFFFFF;
  --ink:       #14110F;
  --ink-70:    rgba(20,17,15,0.72);
  --ink-55:    rgba(20,17,15,0.55);
  --ink-30:    rgba(20,17,15,0.30);
  --ink-12:    rgba(20,17,15,0.12);
  --line:      #DFD7C6;
  --line-soft: #ECE5D6;
  --gold:      #C8A557;
  --plum:      #8E4F8B;
  --rust:      #B4432B;

  /* Typography */
  --f-display: "Fraunces", ui-serif, Georgia, serif;
  --f-sans:    "Lato", ui-sans-serif, system-ui, -apple-system, Segoe UI, Helvetica Neue, Arial, sans-serif;
  --f-mono:    "JetBrains Mono", ui-monospace, Menlo, Consolas, monospace;

  /* System */
  --radius: 2px;
  --shadow-lg: 0 30px 60px -30px rgba(0,35,56,0.32), 0 12px 24px -12px rgba(0,35,56,0.18);
  --maxw: 1360px;
  --text-scale: 1;
}

* { box-sizing: border-box; }
html, body {
  margin: 0;
  padding: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--f-sans);
  font-size: calc(17px * var(--text-scale));
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }

/* Selection */
::selection { background: var(--hqa-green); color: var(--paper); }

/* ————— High contrast mode ————— */
body.high-contrast {
  --cream: #FFFFFF;
  --cream-soft: #FFFFFF;
  --ink: #000000;
  --ink-70: #000000;
  --ink-55: #111111;
  --line: #000000;
  --line-soft: #000000;
  --hqa-navy: #002038;
}
body.high-contrast .persona-card .card-body,
body.high-contrast .editorial,
body.high-contrast .site-header {
  border-color: #000;
}

/* =========================================================
   ACCESSIBILITY BAR (mirrors hqa.ca top)
   ========================================================= */
.a11y-bar {
  background: var(--hqa-navy-ink);
  color: #d8e6ee;
  font-size: 12px;
  letter-spacing: 0.05em;
}
.a11y-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 10px 32px;
  display: flex;
  gap: 16px;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
}
.a11y-left, .a11y-right {
  display: flex;
  align-items: center;
  gap: 10px;
}
.a11y-label { opacity: 0.6; text-transform: uppercase; }
.a11y-btn {
  background: transparent;
  color: #d8e6ee;
  border: 1px solid rgba(255,255,255,0.18);
  padding: 4px 10px;
  border-radius: 2px;
  cursor: pointer;
  transition: background 0.18s ease, color 0.18s ease;
}
.a11y-btn:hover { background: rgba(255,255,255,0.1); color: #fff; }
.a11y-btn.is-on { background: var(--hqa-green); color: #fff; border-color: var(--hqa-green); }
.a11y-sep { width: 1px; height: 14px; background: rgba(255,255,255,0.25); display: inline-block; }
.a11y-right a { text-decoration: none; opacity: 0.85; }
.a11y-right a:hover { color: #fff; opacity: 1; }

/* =========================================================
   SITE HEADER
   ========================================================= */
.site-header {
  background: var(--cream);
  border-bottom: 1px solid var(--line);
  position: sticky;
  top: 0;
  z-index: 40;
  backdrop-filter: blur(6px);
  background: rgba(244,239,230,0.92);
}
.header-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 22px 32px;
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 32px;
  align-items: center;
}
.brand {
  display: flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  color: var(--hqa-navy);
}
.brand-mark {
  width: 42px;
  height: 42px;
  flex: 0 0 42px;
}
.brand-text {
  display: flex;
  flex-direction: column;
  font-family: var(--f-display);
  font-weight: 700;
  font-size: 17px;
  line-height: 1;
  letter-spacing: -0.01em;
}
.brand-line { color: var(--hqa-navy); }

.site-nav {
  display: flex;
  gap: 28px;
  justify-content: center;
  font-size: 14px;
  letter-spacing: 0.02em;
}
.nav-link {
  color: var(--ink-70);
  text-decoration: none;
  position: relative;
  padding: 6px 0;
  transition: color 0.2s ease;
}
.nav-link:hover { color: var(--hqa-navy); }
.nav-link.is-active {
  color: var(--hqa-navy);
  font-weight: 700;
}
.nav-link.is-active::after {
  content: "";
  position: absolute;
  inset: auto 0 -2px;
  height: 2px;
  background: var(--hqa-green);
}

.header-meta { text-align: right; }
.kicker {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-55);
}

/* =========================================================
   HERO — OVERVIEW PAGE
   ========================================================= */
.hero {
  position: relative;
  background: var(--cream);
  overflow: hidden;
  border-bottom: 1px solid var(--line);
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 85% 15%, rgba(97,162,41,0.08), transparent 40%),
    radial-gradient(circle at 10% 80%, rgba(0,79,122,0.10), transparent 45%);
  pointer-events: none;
}
.hero-grid {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 90px 32px 80px;
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 80px;
  align-items: center;
  position: relative;
}

.hero-copy {
  position: relative;
  z-index: 2;
}
.eyebrow {
  display: flex;
  align-items: center;
  gap: 14px;
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hqa-navy);
  margin: 0 0 32px;
}
.eyebrow-rule {
  display: inline-block;
  width: 42px;
  height: 1px;
  background: var(--hqa-green);
}
.hero-title {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 380;
  font-size: clamp(56px, 8.4vw, 138px);
  line-height: 0.92;
  letter-spacing: -0.035em;
  color: var(--hqa-navy);
  margin: 0 0 40px;
  font-weight: 400;
}
.hero-title em {
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 80, "wght" 360;
  color: var(--hqa-navy-deep);
}
.hero-title-accent {
  display: inline-block;
  position: relative;
  color: var(--hqa-navy);
}
.hero-title-accent::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0.08em;
  height: 0.18em;
  background: var(--hqa-green);
  z-index: -1;
  opacity: 0.35;
}
.hero-lede {
  max-width: 540px;
  font-size: 18px;
  line-height: 1.65;
  color: var(--ink-70);
  margin: 0 0 40px;
}
.hero-actions {
  display: flex;
  gap: 16px;
  align-items: center;
  flex-wrap: wrap;
}

.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  background: var(--hqa-navy);
  color: var(--paper);
  padding: 18px 32px;
  font-family: var(--f-sans);
  font-weight: 700;
  font-size: 14px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  text-decoration: none;
  border-radius: 2px;
  border: none;
  cursor: pointer;
  transition: background 0.24s ease, transform 0.24s ease, box-shadow 0.24s ease;
  box-shadow: 0 14px 36px -18px rgba(0,35,56,0.55);
}
.btn-primary span { transition: transform 0.24s ease; }
.btn-primary:hover {
  background: var(--hqa-navy-deep);
  transform: translateY(-2px);
  box-shadow: 0 18px 40px -16px rgba(0,35,56,0.60);
}
.btn-primary:hover span { transform: translateX(4px); }

.btn-ghost {
  display: inline-flex;
  align-items: center;
  padding: 18px 22px;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--hqa-navy);
  text-decoration: none;
  border-bottom: 2px solid var(--hqa-navy);
  transition: color 0.2s ease, border-color 0.2s ease;
}
.btn-ghost:hover { color: var(--hqa-green); border-color: var(--hqa-green); }

/* ——— Hero figure (right column) ——— */
.hero-figure {
  position: relative;
  aspect-ratio: 1 / 1.05;
  display: flex;
  align-items: center;
  justify-content: center;
}
.hex-deco {
  position: absolute;
  inset: 0;
  z-index: 1;
}
.hex-deco svg { width: 100%; height: 100%; }
.hero-number {
  position: relative;
  z-index: 2;
  font-family: var(--f-display);
  line-height: 0.82;
  color: var(--hqa-navy);
  text-align: center;
}
.num-big {
  display: block;
  font-size: clamp(200px, 28vw, 440px);
  font-variation-settings: "opsz" 144, "SOFT" 20, "wght" 280;
  letter-spacing: -0.06em;
  color: var(--hqa-navy);
  position: relative;
}
.num-big::after {
  content: "%";
  position: absolute;
  top: 0.1em;
  font-size: 0.35em;
  color: var(--hqa-green);
  font-weight: 600;
  margin-left: 0.05em;
}
.num-per {
  display: block;
  font-family: var(--f-mono);
  font-size: 13px;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--ink-55);
  margin-top: 12px;
}

.hero-callout {
  position: absolute;
  bottom: 4%;
  right: -6%;
  z-index: 3;
  background: var(--hqa-navy);
  color: #e8f4fa;
  padding: 22px 26px;
  max-width: 260px;
  box-shadow: var(--shadow-lg);
  border-left: 4px solid var(--hqa-green);
  font-size: 14px;
  line-height: 1.5;
}
.hero-callout p { margin: 0; }
.hero-callout strong { color: var(--hqa-green-bright); }
.hero-callout .dot {
  display: inline-block;
  width: 8px;
  height: 8px;
  background: var(--hqa-green);
  border-radius: 50%;
  margin-bottom: 10px;
  animation: pulse 2.4s ease-in-out infinite;
}
@keyframes pulse {
  0%, 100% { transform: scale(1); box-shadow: 0 0 0 0 rgba(97,162,41,0.8); }
  50% { transform: scale(1.2); box-shadow: 0 0 0 10px rgba(97,162,41,0); }
}

/* Hero ticker band */
.hero-ticker {
  background: var(--hqa-navy);
  color: var(--paper);
  overflow: hidden;
  border-top: 1px solid var(--hqa-navy-deep);
  border-bottom: 1px solid var(--hqa-navy-deep);
  padding: 20px 0;
}
.ticker-track {
  display: flex;
  gap: 48px;
  white-space: nowrap;
  animation: tick 48s linear infinite;
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 50;
  font-style: italic;
  font-size: 28px;
  letter-spacing: -0.01em;
}
.ticker-track span { flex-shrink: 0; }
.tick-dot { color: var(--hqa-green-bright); font-style: normal; font-family: var(--f-sans); }
@keyframes tick {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* =========================================================
   EDITORIAL BLOCK (WHY THIS EXISTS)
   ========================================================= */
.editorial {
  background: var(--cream-soft);
  padding: 120px 32px;
  border-bottom: 1px solid var(--line);
}
.editorial-grid {
  max-width: 1120px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 60px;
}
.editorial-side {
  position: sticky;
  top: 120px;
  align-self: start;
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.side-label {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hqa-navy);
}
.vrule { width: 2px; height: 120px; }

.pullquote {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 70, "wght" 330;
  font-size: clamp(30px, 3.4vw, 48px);
  line-height: 1.22;
  letter-spacing: -0.015em;
  color: var(--hqa-navy);
  margin: 0 0 24px;
  font-weight: 400;
  text-wrap: balance;
}
.pullquote em { font-style: italic; color: var(--hqa-navy-deep); }
.quote-mark, .quote-mark-close {
  font-family: var(--f-display);
  font-size: 1.3em;
  color: var(--hqa-green);
  line-height: 0;
  position: relative;
  top: 0.18em;
}
.attribution {
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-55);
  margin: 0 0 56px;
}
.editorial-cols {
  columns: 2;
  column-gap: 48px;
  font-size: 16px;
  line-height: 1.72;
  color: var(--ink-70);
}
.editorial-cols p { margin: 0 0 20px; break-inside: avoid; }

/* =========================================================
   PERSONAS GRID
   ========================================================= */
.personas {
  background: var(--cream);
  padding: 120px 32px;
  border-bottom: 1px solid var(--line);
}
.section-head {
  max-width: var(--maxw);
  margin: 0 auto 72px;
}
.section-head.center { text-align: center; }
.section-kicker {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hqa-navy);
  margin: 0 0 16px;
}
.section-kicker.light { color: var(--hqa-green-bright); }
.section-title {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 360;
  font-size: clamp(40px, 5.2vw, 88px);
  line-height: 0.95;
  letter-spacing: -0.03em;
  color: var(--hqa-navy);
  margin: 0 0 24px;
  font-weight: 400;
}
.section-title em {
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 80";
}
.section-title.light { color: var(--paper); }
.section-sub {
  max-width: 680px;
  font-size: 17px;
  color: var(--ink-70);
  margin: 0;
}
.section-sub.light { color: rgba(255,255,255,0.75); }
.section-head.center .section-sub { margin-left: auto; margin-right: auto; }

.persona-grid {
  max-width: var(--maxw);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.persona-card {
  position: relative;
  background: var(--paper);
  border: 1px solid var(--line);
  color: var(--ink);
  overflow: hidden;
  transition: transform 0.4s cubic-bezier(.2,.7,.2,1), box-shadow 0.4s ease;
  display: flex;
  flex-direction: column;
}
.persona-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 40px 70px -30px rgba(0,35,56,0.35);
}

@media (min-width: 1080px) {
  .persona-card.card-xl {
    grid-column: span 2;
    flex-direction: row;
  }
  .persona-card.card-xl .card-photo {
    width: 56%;
    aspect-ratio: auto;
    flex: 0 0 56%;
  }
  .persona-card.card-xl .card-photo img {
    height: 100%;
    width: 100%;
  }
  .persona-card.card-xl .card-body {
    flex: 1 1 auto;
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 56px 64px;
    border-top: none;
    border-left: 4px solid var(--accent, var(--hqa-navy));
  }
  .persona-card.card-xl .persona-pull {
    font-size: 26px;
    line-height: 1.45;
    margin-bottom: 36px;
  }
}

.card-photo {
  position: relative;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  flex: 0 0 auto;
}
.card-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(20%) contrast(1.02);
  transition: transform 0.8s cubic-bezier(.2,.7,.2,1), filter 0.6s ease;
}
.persona-card:hover .card-photo img {
  transform: scale(1.04);
  filter: grayscale(0%) contrast(1.06);
}
.card-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 35%, rgba(0,35,56,0.55) 100%);
  pointer-events: none;
}
.card-badge {
  position: absolute;
  top: 16px;
  left: 16px;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  background: var(--hqa-green);
  color: var(--paper);
  padding: 6px 10px;
  border-radius: 2px;
}
.card-body {
  padding: 32px 30px 36px;
  border-top: 4px solid var(--accent, var(--hqa-navy));
  position: relative;
}
.card-meta {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-55);
  margin-bottom: 18px;
}
.persona-num { color: var(--accent, var(--hqa-navy)); font-weight: 600; }
.persona-name {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 50, "wght" 420;
  font-size: clamp(30px, 2.6vw, 44px);
  line-height: 0.95;
  color: var(--hqa-navy);
  margin: 0 0 14px;
  letter-spacing: -0.02em;
  font-weight: 400;
}
.card-xl .persona-name {
  font-size: clamp(40px, 3.4vw, 64px);
}
.persona-age {
  font-size: 14px;
  color: var(--ink-55);
  margin: 0 0 18px;
  font-style: italic;
}
.persona-pull {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 14, "SOFT" 60, "wght" 400;
  font-size: 18px;
  font-style: italic;
  line-height: 1.5;
  color: var(--ink);
  margin: 0 0 24px;
  border-left: 3px solid var(--accent, var(--hqa-navy));
  padding-left: 16px;
}
.card-cta {
  font-family: var(--f-sans);
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent, var(--hqa-navy));
  display: inline-flex;
  gap: 8px;
  align-items: center;
}

/* =========================================================
   METHOD
   ========================================================= */
.method {
  background: var(--hqa-navy);
  color: var(--paper);
  padding: 140px 32px;
  position: relative;
  overflow: hidden;
}
.method::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 90% 10%, rgba(97,162,41,0.22), transparent 50%),
    radial-gradient(circle at 5% 90%, rgba(123,193,66,0.12), transparent 50%);
  pointer-events: none;
}
.method-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  position: relative;
  z-index: 1;
}
.method-head { margin-bottom: 80px; max-width: 880px; }
.method-head .section-title { color: var(--paper); }
.method-head .section-title em { color: var(--hqa-green-bright); }
.method-steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 8px;
  counter-reset: step;
}
.method-steps li {
  padding: 36px 28px;
  background: rgba(255,255,255,0.035);
  border-top: 1px solid rgba(255,255,255,0.12);
  border-left: 1px solid rgba(255,255,255,0.08);
  position: relative;
  transition: background 0.3s ease;
}
.method-steps li:hover { background: rgba(255,255,255,0.07); }
.step-num {
  font-family: var(--f-display);
  font-style: italic;
  font-size: 40px;
  color: var(--hqa-green-bright);
  margin-bottom: 18px;
  line-height: 1;
}
.method-steps h3 {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "wght" 420;
  font-size: 22px;
  margin: 0 0 12px;
  color: var(--paper);
  font-weight: 400;
}
.method-steps p {
  font-size: 14px;
  line-height: 1.65;
  color: rgba(255,255,255,0.72);
  margin: 0;
}

.method-note {
  margin-top: 60px;
  border: 1px solid rgba(255,255,255,0.18);
  border-left: 4px solid var(--hqa-green);
  padding: 28px 32px;
  max-width: 780px;
  background: rgba(0,0,0,0.15);
}
.note-tag {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--hqa-green-bright);
  margin-bottom: 10px;
}
.method-note p { margin: 0; font-size: 14px; line-height: 1.7; color: rgba(255,255,255,0.82); }

/* =========================================================
   FOR YOU STRIP
   ========================================================= */
.for-you {
  background: var(--cream);
  padding: 120px 32px;
  border-bottom: 1px solid var(--line);
}
.for-grid {
  max-width: var(--maxw);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.for-card {
  background: var(--paper);
  border: 1px solid var(--line);
  padding: 48px 40px;
  position: relative;
  transition: transform 0.3s ease, border-color 0.3s ease;
}
.for-card:hover {
  transform: translateY(-4px);
  border-color: var(--hqa-green);
}
.for-num {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 50;
  font-style: italic;
  font-size: 72px;
  line-height: 0.9;
  color: var(--hqa-green);
  margin-bottom: 12px;
  font-weight: 300;
}
.for-card h3 {
  font-family: var(--f-display);
  font-size: 28px;
  margin: 0 0 16px;
  color: var(--hqa-navy);
  font-weight: 500;
  font-variation-settings: "opsz" 144, "wght" 500;
}
.for-card p {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-70);
  margin: 0 0 28px;
}
.card-link {
  font-family: var(--f-sans);
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--hqa-navy);
  border-bottom: 2px solid var(--hqa-green);
  padding-bottom: 2px;
  transition: color 0.2s ease;
}
.card-link:hover { color: var(--hqa-green); }

/* =========================================================
   QUOTE BAND
   ========================================================= */
.quote-band {
  background: var(--cream);
  padding: 120px 32px 140px;
  border-bottom: 1px solid var(--line);
  position: relative;
}
.quote-band::before {
  content: "“";
  position: absolute;
  left: 50%;
  top: 60px;
  transform: translateX(-50%);
  font-family: var(--f-display);
  font-size: 240px;
  line-height: 0.5;
  color: var(--hqa-green);
  opacity: 0.18;
  pointer-events: none;
}
.quote-band blockquote {
  max-width: 920px;
  margin: 0 auto;
  text-align: center;
  position: relative;
  z-index: 1;
}
.quote-band p {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 90, "wght" 350;
  font-size: clamp(26px, 2.8vw, 40px);
  line-height: 1.4;
  color: var(--hqa-navy);
  letter-spacing: -0.015em;
  margin: 0 0 32px;
  text-wrap: balance;
  font-weight: 400;
}
.quote-band footer {
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-55);
}

/* =========================================================
   SITE FOOTER
   ========================================================= */
.site-footer {
  background: var(--hqa-navy-ink);
  color: rgba(255,255,255,0.8);
  padding: 80px 32px 32px;
}
.footer-top {
  max-width: var(--maxw);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.3fr 2fr;
  gap: 80px;
  padding-bottom: 64px;
  border-bottom: 1px solid rgba(255,255,255,0.12);
}
.footer-brand {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}
.footer-brand .brand-mark { width: 56px; height: 56px; flex: 0 0 56px; }
.foot-heading {
  font-family: var(--f-display);
  font-size: 26px;
  color: var(--paper);
  font-weight: 500;
  margin-bottom: 10px;
}
.foot-body {
  font-size: 14px;
  line-height: 1.65;
  max-width: 360px;
  margin: 0;
  color: rgba(255,255,255,0.65);
}
.footer-cols {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}
.foot-head {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--hqa-green-bright);
  margin-bottom: 16px;
}
.footer-cols p {
  font-size: 14px;
  line-height: 1.6;
  margin: 0 0 14px;
  color: rgba(255,255,255,0.72);
}
.footer-cols a {
  color: rgba(255,255,255,0.85);
  transition: color 0.2s ease;
  border-bottom: 1px solid transparent;
}
.footer-cols a:hover { color: var(--hqa-green-bright); }

.footer-land {
  max-width: var(--maxw);
  margin: 48px auto 0;
  font-family: var(--f-display);
  font-variation-settings: "opsz" 14, "wght" 300;
  font-style: italic;
  font-size: 16px;
  color: rgba(255,255,255,0.55);
  text-align: center;
  padding-bottom: 32px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.footer-land p { margin: 0; }

.footer-bottom {
  max-width: var(--maxw);
  margin: 32px auto 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 12px;
  color: rgba(255,255,255,0.5);
  letter-spacing: 0.02em;
  flex-wrap: wrap;
  gap: 12px;
}
.footer-bottom .credit a {
  color: var(--hqa-green-bright);
  border-bottom: 1px solid rgba(123,193,66,0.4);
}

/* =========================================================
   PERSONA PAGE — HERO
   ========================================================= */
.theme-persona {
  background: var(--cream-soft);
}
.crumb {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 22px 32px 0;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-55);
  display: flex;
  gap: 10px;
}
.crumb a { color: var(--ink-55); border-bottom: 1px solid transparent; }
.crumb a:hover { color: var(--hqa-navy); border-color: var(--hqa-green); }
.crumb-current { color: var(--hqa-navy); }

.persona-hero {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 60px 32px 120px;
  position: relative;
}
.ph-grid {
  display: grid;
  grid-template-columns: 1fr 1.15fr;
  gap: 72px;
  align-items: flex-start;
}

.ph-meta { padding-top: 12px; }
.meta-head {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-bottom: 40px;
}
.meta-number {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 40, "wght" 280;
  font-size: 96px;
  line-height: 1;
  color: var(--hqa-green);
  font-weight: 300;
}
.meta-sep {
  width: 1px;
  height: 72px;
  background: var(--line);
}
.meta-label {
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-55);
  line-height: 1.6;
}
.persona-display {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 380;
  font-size: clamp(60px, 7vw, 120px);
  line-height: 0.92;
  letter-spacing: -0.03em;
  color: var(--hqa-navy);
  margin: 0 0 48px;
  font-weight: 400;
}
.display-italic {
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 90, "wght" 360;
  color: var(--hqa-navy-deep);
}
.vitals {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  margin: 0 0 36px;
  padding: 0;
  border-top: 1px solid var(--line);
}
.vitals div {
  display: grid;
  grid-template-columns: 140px 1fr;
  gap: 24px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
  align-items: baseline;
}
.vitals dt {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-55);
}
.vitals dd {
  margin: 0;
  font-size: 15px;
  color: var(--ink);
  line-height: 1.5;
}

.ph-badges { display: flex; flex-wrap: wrap; gap: 10px; }
.pb {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 8px 12px;
  border-radius: 2px;
  background: var(--paper);
  border: 1px solid var(--line);
  color: var(--ink-70);
}
.pb-data { border-left: 3px solid var(--hqa-navy); }
.pb-interview { border-left: 3px solid var(--hqa-green); }

/* Portrait */
.ph-portrait { position: sticky; top: 120px; }
.portrait-frame {
  position: relative;
  background: var(--paper);
  padding: 16px 16px 20px;
  border: 1px solid var(--line);
  box-shadow: var(--shadow-lg);
}
.portrait-frame img {
  width: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  filter: grayscale(10%) contrast(1.04);
}
.frame-caption {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  color: var(--ink-55);
  margin-top: 14px;
  padding: 0 4px;
  line-height: 1.5;
  display: flex;
  gap: 12px;
}
.frame-caption em { font-family: var(--f-display); font-style: italic; color: var(--hqa-navy); text-transform: none; letter-spacing: normal; }
.fc-mark {
  background: var(--hqa-navy);
  color: var(--paper);
  padding: 3px 8px;
  text-transform: uppercase;
  font-size: 10px;
  flex-shrink: 0;
  height: fit-content;
}
.frame-corners span {
  position: absolute;
  width: 18px;
  height: 18px;
  border: 2px solid var(--hqa-green);
}
.frame-corners span:nth-child(1) { top: -2px; left: -2px; border-right: none; border-bottom: none; }
.frame-corners span:nth-child(2) { top: -2px; right: -2px; border-left: none; border-bottom: none; }
.frame-corners span:nth-child(3) { bottom: -2px; left: -2px; border-right: none; border-top: none; }
.frame-corners span:nth-child(4) { bottom: -2px; right: -2px; border-left: none; border-top: none; }

.ph-bottom-pull {
  max-width: 760px;
  margin: 80px auto 0;
  text-align: center;
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 80, "wght" 330;
  font-size: clamp(32px, 4.6vw, 64px);
  line-height: 1.15;
  color: var(--hqa-navy);
  font-style: italic;
  font-weight: 400;
  padding-top: 60px;
  border-top: 1px solid var(--line);
}
.ph-bottom-pull p { margin: 0; display: inline; }

/* =========================================================
   NARRATIVE
   ========================================================= */
.narrative {
  background: var(--paper);
  padding: 120px 32px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.narrative {
  display: grid;
  max-width: var(--maxw);
  margin: 0 auto;
  grid-template-columns: 220px 1fr;
  gap: 72px;
}
.n-rail { position: relative; }
.rail-sticky {
  position: sticky;
  top: 120px;
  padding-right: 16px;
}
.rail-label {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--hqa-navy);
  margin-bottom: 16px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--line);
}
.rail-list {
  list-style: none;
  padding: 0;
  margin: 0 0 32px;
  counter-reset: rail;
}
.rail-list li {
  counter-increment: rail;
  font-family: var(--f-sans);
  font-size: 13px;
  padding: 9px 0;
  border-bottom: 1px dashed var(--line);
}
.rail-list li::before {
  content: counter(rail, decimal-leading-zero) ".";
  font-family: var(--f-mono);
  color: var(--hqa-green);
  margin-right: 8px;
  font-size: 11px;
}
.rail-list a { color: var(--ink-70); transition: color 0.2s ease; }
.rail-list a:hover { color: var(--hqa-navy); }
.rail-share { display: flex; flex-direction: column; gap: 8px; }
.rail-btn {
  background: var(--cream);
  border: 1px solid var(--line);
  padding: 12px 14px;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--hqa-navy);
  cursor: pointer;
  text-align: left;
  transition: background 0.2s ease, border-color 0.2s ease;
}
.rail-btn:hover { background: var(--hqa-green); color: var(--paper); border-color: var(--hqa-green); }

.n-body { max-width: 760px; }
.n-section {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 420;
  font-size: 44px;
  color: var(--hqa-navy);
  margin: 64px 0 24px;
  letter-spacing: -0.02em;
  font-weight: 400;
  scroll-margin-top: 120px;
}
.n-section:first-child { margin-top: 0; }
.n-sub {
  font-size: 16px;
  color: var(--ink-55);
  margin: 0 0 32px;
  max-width: 640px;
}
.n-body p {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 14, "SOFT" 50, "wght" 380;
  font-size: 20px;
  line-height: 1.65;
  color: var(--ink);
  margin: 0 0 28px;
  letter-spacing: -0.003em;
}
.n-body .lede {
  font-size: 22px;
  line-height: 1.55;
}
.dropcap {
  float: left;
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 520;
  font-size: 110px;
  line-height: 0.84;
  padding: 8px 14px 0 0;
  color: var(--hqa-navy);
}

.inline-quote {
  margin: 48px 0;
  padding: 40px 48px;
  background: var(--cream);
  border-left: 5px solid var(--hqa-green);
  position: relative;
}
.inline-quote blockquote {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 90, "wght" 360;
  font-size: 28px;
  line-height: 1.35;
  color: var(--hqa-navy);
  font-style: italic;
  margin: 0 0 16px;
  font-weight: 400;
}
.inline-quote figcaption {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-55);
}

/* Audio */
.audio-stack {
  display: flex;
  flex-direction: column;
  gap: 16px;
  margin: 24px 0 48px;
}
.audio-card {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 24px;
  padding: 24px;
  background: var(--cream);
  border: 1px solid var(--line);
  align-items: flex-start;
  transition: border-color 0.3s ease;
}
.audio-card:hover { border-color: var(--hqa-green); }
.audio-play {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  background: var(--hqa-navy);
  color: var(--paper);
  border: none;
  cursor: pointer;
  display: grid;
  place-items: center;
  transition: transform 0.3s ease, background 0.3s ease;
  flex-shrink: 0;
}
.audio-play:hover {
  background: var(--hqa-green);
  transform: scale(1.08);
}
.audio-play svg { width: 22px; height: 22px; }
.audio-play.is-playing svg polygon { display: none; }
.audio-play.is-playing::after {
  content: "";
  width: 18px;
  height: 20px;
  border-left: 5px solid #fff;
  border-right: 5px solid #fff;
}
.audio-head {
  display: flex;
  gap: 16px;
  align-items: baseline;
  margin-bottom: 12px;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-55);
}
.clip-num { color: var(--hqa-green); font-weight: 600; }
.clip-title { color: var(--hqa-navy); font-weight: 600; letter-spacing: 0.06em; }
.clip-length { margin-left: auto; }
.audio-transcript {
  font-family: var(--f-display) !important;
  font-variation-settings: "opsz" 14, "SOFT" 60, "wght" 380;
  font-size: 17px !important;
  font-style: italic;
  color: var(--ink-70) !important;
  line-height: 1.55 !important;
  margin: 0 0 16px !important;
}
.audio-wave {
  display: flex;
  gap: 3px;
  align-items: center;
  height: 28px;
}
.audio-wave span {
  flex: 1;
  background: var(--hqa-navy);
  opacity: 0.3;
  border-radius: 1px;
  transition: height 0.3s ease, opacity 0.3s ease;
}
.audio-wave span:nth-child(odd) { height: 40%; }
.audio-wave span:nth-child(even) { height: 70%; }
.audio-wave span:nth-child(3n) { height: 90%; }
.audio-wave span:nth-child(5n) { height: 50%; }
.audio-wave span:nth-child(7n) { height: 30%; }
.audio-card:hover .audio-wave span { opacity: 0.6; }
.audio-card:hover .audio-wave span:nth-child(odd) {
  animation: wave 1.2s ease-in-out infinite alternate;
}
@keyframes wave {
  from { height: 30%; opacity: 0.5; }
  to { height: 85%; opacity: 0.9; }
}

/* Chart */
.chart-card {
  background: var(--cream);
  border: 1px solid var(--line);
  padding: 40px 44px;
  margin: 24px 0 56px;
}
.chart-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 24px;
  flex-wrap: wrap;
  margin-bottom: 32px;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--line);
}
.chart-title {
  font-family: var(--f-display);
  font-size: 22px;
  color: var(--hqa-navy);
  font-weight: 500;
}
.chart-sub {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-55);
  margin-top: 6px;
}
.chart-legend {
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-70);
}
.chart-legend span { display: flex; align-items: center; gap: 10px; }
.chart-legend i {
  width: 14px;
  height: 14px;
  display: inline-block;
}
.legend-a i { background: var(--hqa-navy); }
.legend-b i { background: var(--hqa-green); border: 1px solid var(--hqa-green); opacity: 0.4; }

.bars { display: flex; flex-direction: column; gap: 24px; }
.bar-row {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: 24px;
  align-items: center;
}
.bar-label {
  font-family: var(--f-sans);
  font-size: 13px;
  font-weight: 700;
  color: var(--ink-70);
  text-align: right;
  line-height: 1.3;
}
.bar-track {
  position: relative;
  height: 48px;
  background: transparent;
}
.bar {
  position: absolute;
  left: 0;
  height: 20px;
  width: var(--w);
  display: flex;
  align-items: center;
  justify-content: flex-end;
  padding-right: 10px;
  font-family: var(--f-mono);
  font-size: 11px;
  font-weight: 600;
  color: var(--paper);
  transition: width 1.2s cubic-bezier(.2,.7,.2,1);
}
.b-a { top: 0; background: var(--hqa-navy); z-index: 2; }
.b-b { bottom: 0; background: var(--hqa-green); opacity: 0.55; z-index: 1; }
.n-body .chart-foot,
.chart-foot {
  font-family: var(--f-mono) !important;
  font-size: 11px !important;
  letter-spacing: 0.04em;
  color: var(--ink-55) !important;
  margin: 28px 0 0 !important;
  padding-top: 20px;
  border-top: 1px solid var(--line);
  line-height: 1.6 !important;
  font-variation-settings: normal;
  font-style: normal;
}

/* Journey timeline */
.journey {
  list-style: none;
  padding: 0;
  margin: 24px 0 56px;
  position: relative;
}
.journey::before {
  content: "";
  position: absolute;
  left: 78px;
  top: 10px;
  bottom: 10px;
  width: 2px;
  background: var(--line);
}
.journey li {
  display: grid;
  grid-template-columns: 90px 1fr;
  gap: 36px;
  padding: 20px 0;
  position: relative;
}
.journey li::before {
  content: "";
  position: absolute;
  left: 72px;
  top: 32px;
  width: 14px;
  height: 14px;
  border-radius: 50%;
  background: var(--hqa-green);
  border: 3px solid var(--paper);
  box-shadow: 0 0 0 1px var(--line);
}
.j-time {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--hqa-navy);
  font-weight: 600;
  padding-top: 26px;
}
.j-body h4 {
  font-family: var(--f-display);
  font-size: 22px;
  color: var(--hqa-navy);
  margin: 0 0 8px;
  font-weight: 500;
}
.j-body p {
  font-family: var(--f-display) !important;
  font-variation-settings: "opsz" 14, "SOFT" 40, "wght" 380;
  font-size: 17px !important;
  line-height: 1.6 !important;
  color: var(--ink-70) !important;
  margin: 0 0 12px !important;
}
.j-tag {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--hqa-green);
  padding: 4px 10px;
  border: 1px solid var(--hqa-green);
  display: inline-block;
}

/* Insights grid */
.insight-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin: 32px 0 48px;
}
.insight {
  background: var(--cream);
  border-top: 3px solid var(--hqa-green);
  padding: 28px 28px;
  position: relative;
}
.insight-num {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 280;
  font-size: 48px;
  line-height: 0.9;
  color: var(--hqa-green);
  margin-bottom: 12px;
  font-weight: 300;
}
.insight h4 {
  font-family: var(--f-display);
  font-size: 22px;
  color: var(--hqa-navy);
  margin: 0 0 10px;
  font-weight: 500;
}
.insight p {
  font-family: var(--f-sans) !important;
  font-size: 14px !important;
  line-height: 1.65 !important;
  color: var(--ink-70) !important;
  margin: 0 !important;
  font-variation-settings: normal;
}

/* Discussion questions */
.discuss {
  list-style: none;
  padding: 0;
  margin: 32px 0 56px;
  counter-reset: d;
}
.discuss li {
  counter-increment: d;
  padding: 24px 0 24px 80px;
  border-top: 1px solid var(--line);
  position: relative;
  font-family: var(--f-display) !important;
  font-variation-settings: "opsz" 14, "SOFT" 40, "wght" 380;
  font-size: 20px;
  line-height: 1.55;
  color: var(--ink);
}
.discuss li:last-child { border-bottom: 1px solid var(--line); }
.discuss li::before {
  content: counter(d, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: 24px;
  font-family: var(--f-mono);
  font-size: 13px;
  color: var(--hqa-green);
  font-weight: 600;
  letter-spacing: 0.08em;
}

/* CTA card */
.cta-card {
  margin: 56px 0 24px;
  padding: 40px 44px;
  background: var(--hqa-navy);
  color: var(--paper);
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 36px;
  align-items: center;
  position: relative;
  overflow: hidden;
}
.cta-card::before {
  content: "→";
  position: absolute;
  right: -40px;
  top: -60px;
  font-family: var(--f-display);
  font-size: 380px;
  color: rgba(97,162,41,0.12);
  line-height: 1;
  pointer-events: none;
}
.cta-kicker {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--hqa-green-bright);
  margin-bottom: 8px;
}
.cta-title {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 50, "wght" 440;
  font-size: 28px;
  color: var(--paper);
  margin-bottom: 8px;
  font-weight: 500;
}
.cta-card p {
  font-family: var(--f-sans) !important;
  font-size: 14px !important;
  color: rgba(255,255,255,0.75) !important;
  margin: 0 !important;
  max-width: 440px;
}

/* =========================================================
   INTERACTIVE COMPARE MODULE
   ========================================================= */
.interactive {
  background: var(--hqa-navy);
  color: var(--paper);
  padding: 120px 32px;
  position: relative;
  overflow: hidden;
}
.interactive::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 80% 20%, rgba(123,193,66,0.2), transparent 50%);
  pointer-events: none;
}
.interactive-inner {
  max-width: 1120px;
  margin: 0 auto;
  position: relative;
  z-index: 1;
}
.interactive .section-title em { color: var(--hqa-green-bright); }
.interactive .section-sub { margin-bottom: 56px; }

.compare-module {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.12);
  padding: 44px;
}
.compare-tabs {
  display: flex;
  gap: 4px;
  border-bottom: 1px solid rgba(255,255,255,0.12);
  margin-bottom: 44px;
  padding-bottom: 2px;
}
.tab {
  background: transparent;
  border: none;
  color: rgba(255,255,255,0.55);
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 14px 22px;
  cursor: pointer;
  border-bottom: 2px solid transparent;
  margin-bottom: -2px;
  transition: color 0.2s ease, border-color 0.2s ease;
}
.tab:hover { color: var(--paper); }
.tab.is-active {
  color: var(--hqa-green-bright);
  border-bottom-color: var(--hqa-green-bright);
}
.compare-body {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}
.compare-col { padding: 12px 0; }
.ccol-head {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
  margin-bottom: 14px;
}
.ccol-big {
  font-family: var(--f-display);
  font-size: 22px;
  color: var(--paper);
  margin-bottom: 12px;
  font-weight: 500;
}
.ccol-big-num {
  font-family: var(--f-display);
  font-variation-settings: "opsz" 144, "SOFT" 30, "wght" 320;
  font-size: 88px;
  line-height: 0.92;
  color: var(--hqa-green-bright);
  font-weight: 300;
  margin-bottom: 8px;
}
.ccol-big-num span {
  font-size: 28px;
  color: rgba(255,255,255,0.5);
  font-variation-settings: "wght" 300;
}
.ccol-delta {
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  color: #f88f7a;
}
.ccol-delta.positive { color: var(--hqa-green-bright); }
.compare-foot {
  margin-top: 44px;
  padding-top: 24px;
  border-top: 1px solid rgba(255,255,255,0.12);
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.04em;
  color: rgba(255,255,255,0.55);
  line-height: 1.65;
}

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 1080px) {
  .hero-grid { grid-template-columns: 1fr; gap: 60px; padding: 60px 28px; }
  .hero-figure { max-width: 420px; margin: 0 auto; }
  .hero-callout { right: 0; }
  .editorial-grid { grid-template-columns: 1fr; }
  .editorial-side { position: static; }
  .editorial-cols { columns: 1; }
  .persona-grid { grid-template-columns: 1fr 1fr; }
  .persona-card.card-xl, .persona-card.card-md { grid-column: span 1; }
  .method-steps { grid-template-columns: 1fr 1fr; }
  .for-grid { grid-template-columns: 1fr; }
  .ph-grid { grid-template-columns: 1fr; gap: 48px; }
  .ph-portrait { position: static; max-width: 520px; }
  .narrative { grid-template-columns: 1fr; gap: 48px; padding: 80px 28px; }
  .n-rail { display: none; }
  .footer-top { grid-template-columns: 1fr; gap: 48px; }
  .footer-cols { grid-template-columns: 1fr 1fr; }
  .compare-body { grid-template-columns: 1fr; gap: 36px; }
}
@media (max-width: 720px) {
  .a11y-inner { padding: 8px 16px; }
  .header-inner { padding: 18px 16px; grid-template-columns: auto 1fr; }
  .site-nav, .header-meta { display: none; }
  .hero-grid { padding: 48px 16px; }
  .editorial { padding: 80px 16px; }
  .personas { padding: 80px 16px; }
  .method { padding: 80px 16px; }
  .for-you { padding: 80px 16px; }
  .quote-band { padding: 80px 16px; }
  .persona-grid { grid-template-columns: 1fr; }
  .method-steps { grid-template-columns: 1fr; }
  .footer-cols { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; align-items: flex-start; }
  .inline-quote { padding: 28px 24px; }
  .inline-quote blockquote { font-size: 22px; }
  .chart-card { padding: 28px 20px; }
  .bar-row { grid-template-columns: 1fr; }
  .bar-label { text-align: left; }
  .insight-grid { grid-template-columns: 1fr; }
  .cta-card { grid-template-columns: 1fr; padding: 32px; }
  .persona-hero { padding: 40px 16px 80px; }
  .persona-display { font-size: 56px; }
  .ph-bottom-pull { font-size: 28px; padding-top: 40px; margin-top: 48px; }
  .audio-card { grid-template-columns: 1fr; }
  .audio-play { width: 52px; height: 52px; }
  .journey { padding-left: 0; }
  .journey::before { left: 6px; }
  .journey li { grid-template-columns: 1fr; gap: 6px; padding-left: 30px; }
  .journey li::before { left: 0; top: 24px; }
  .j-time { padding-top: 0; }
  .compare-module { padding: 28px 20px; }
  .compare-tabs { overflow-x: auto; }
  .ccol-big-num { font-size: 64px; }
}

/* =========================================================
   REVEAL ANIMATIONS
   ========================================================= */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.9s cubic-bezier(.2,.7,.2,1), transform 0.9s cubic-bezier(.2,.7,.2,1);
}
.reveal.is-in {
  opacity: 1;
  transform: none;
}
.reveal-stagger > * {
  opacity: 0;
  transform: translateY(24px);
}
.reveal-stagger.is-in > * {
  animation: stagger 0.9s cubic-bezier(.2,.7,.2,1) forwards;
}
.reveal-stagger.is-in > *:nth-child(1) { animation-delay: 0.05s; }
.reveal-stagger.is-in > *:nth-child(2) { animation-delay: 0.12s; }
.reveal-stagger.is-in > *:nth-child(3) { animation-delay: 0.20s; }
.reveal-stagger.is-in > *:nth-child(4) { animation-delay: 0.28s; }
.reveal-stagger.is-in > *:nth-child(5) { animation-delay: 0.36s; }
@keyframes stagger {
  to { opacity: 1; transform: none; }
}

/* Focus states */
a:focus-visible,
button:focus-visible {
  outline: 3px solid var(--hqa-green);
  outline-offset: 3px;
}